The bank was changing rapidly. Technology was reshaping the industry, new platforms were being introduced, and the demand for sharper skills was clear. A digital learning platform had been launched to make development accessible in the flow of work, but employees still saw learning as optional, something to do after the “real work” was done.
Leaders recognised that access alone would not shift mindsets. Employees needed encouragement and permission to prioritise development. That insight sparked a bold idea, a movement that would make learning visible, celebrated, and embraced across the organisation.